American Heart Association

  • Strategy

    Wireframe, Prototype, UI/UX Design

  • Client

    RAPP Worldwide


Consultant directing IA, UX, and testing for multiple web properties

Hired as a consultant from my previous work on the Gold’s Gym redesign, I was asked to create a comprehensive interactive system and strategy across the wide existing spectrum of web and application properties in the organization.

Starting with stakeholder interviews, I built wireframes and prototypes for testing, developed internal processes for future implementation, created and executed on-site testing at a worldwide conference of their core audience, implemented feedback, and created a UI system to support the UX strategy.

Got a project? Let’s talk.


I am actively looking for new projects with teams who are as excited about unique ideas and user experiences as I am.