UX/UI Wireframe February 1, 2013

Gold’s Gym

  • Strategy

    Wireframe, Prototype, UI/UX Design

  • Client

    RAPP Worldwide


UX design lead at global ad agency supporting Gold's Gym

As the former UX Design Lead for Gold’s Gym website redesign as a consultant through RAPP agency, my role revolved around orchestrating a seamless user experience that embodied the brand’s ethos while meeting the diverse needs of our audience. I spearheaded the creation of wireframes and prototypes, meticulously crafting each interaction and interface element to optimize user engagement and satisfaction.

Presenting these designs to stakeholders, I articulated the rationale behind our decisions, aligning design choices with strategic objectives and user feedback. Additionally, I oversaw the coordination between creative and development teams, ensuring a harmonious integration of design vision and technical implementation. In essence, my role was to shepherd the project from concept to execution, ensuring that every aspect of the website reflected Gold’s Gym’s commitment to excellence and innovation in fitness.

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I am actively looking for new projects with teams who are as excited about unique ideas and user experiences as I am.